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23 октября 2009

        Capital  of Belorus has met delegation "SCaT" with the torrential rain. All four exhibition days it washed the clean without that Minsk streets...

       From October 13 till October 16, 2009 on the areas of the football arena within the framework of XIV Belarus power and ecological forum International specialized exhibition EnergyExpo has taken place.
The prospective of participation in one of the largest thematic exhibitions in the Baltics and the CIS countries  has arisen in August 2009, when with the offer of cooperation "SCaT" representatives of Belarus company "AGROINTRADE" have visited Kramatorsk. The firm having wide experience in trade of different kinds of products, has shown interest in opening of new direction of their activities - the electrical engineering. In its turn, our company was always interested in Belarus market. So the vectors of development of two enterprises coincided, and "AGROINTRADE" became the representative of ТМ "SCaT" in this sister republic. In short term, our partner managed to make some important steps for the start of cooperation: to launch the warehouse program, to organize special office and to collect the young perspective team. It  made possible already in the middle of October to present the Ukrainian cable systems at the international power forum in Minsk.
            
    About the fact that Belarus market capacities are interesting for many world manufacturers of the equipment and technologies, speaks the structure of participants of the forum - more than 270 enterprises from 16 countries. Our company there was represented by: the foreign trade activities market director Dmitry Berezhnoy, marketing and development director Lilia Kislitsina, the analytic department head Tatyana Lazarenko and the chief  of design consulting department Sergey Kaniev. The active attention of visitors to the exposition of ТМ "SCaT" there are the whole line of reasons which is possible to explain. First, predicted interest to the new participant of the action. (By the way, the Belarus debut of our mark appeared to be unexpected and for our competitors!)    Second, the impressive quantity of participating in the forum of experts - in Belorus is concentrated the big number of the design bureaus working in the foreign, and the construction market is active. Besides, successful, from the point of view, was the presentation design of our stand, with the common recognition one of the best in the exhibition. And, finally, due to the interactive consultations for our products. Even before the beginning of event the company from Kramatorsk had time to organize the practical seminar for colleagues from Belarus, so our joint team was ready to answer any questions. In spite of the fact that at the stand constantly worked 5 person to cope with the stream of visitors was extremely difficult.
      It is pleasant to note, that the request to wait a little, was not an obstacle for visitors.
On one of exhibition days in friendly atmosphere and with the big number of participants a seminar with the title "Company "AGROINTRADE" represents innovations in  Belarus market - systems of ТМ "SCaT" cable routes. After the regular tests (“hard tests" traditionally) our tray and metal hose received high estimations of experts. Due to organizing talents of our Belarus partner, we managed to organize and make the presentation seminars outside the exhibition area: in project and design institutes and the trading organizations. The success of trip and results of our actions have confirmed the first sales of our metal hose and trays in Belorus.